Digital Marketing Associate
Course Outline
Introduction
•A Brief History of Digital Marketing
•Corporate Strategy Overview
•Aspects of Sales and Marketing
•Levels of Sales and Marketing Strategy
•Marketing Strategy Overview
•Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels
•Understand Available DM Channels
•Evaluate DM Channels
Plan and Develop DM Channels
•Plan and Develop Website Channel
•Plan and Develop Mobile Channel
•Plan and Develop Social Media Channel
Optimize Website
•Optimize Website for Reach
•Optimize Website for Relationship
•Optimize Website for Reputation
Optimize Mobile/Tablet/Devices
•Optimize Mobile Site and App for Reach
•Optimize Mobile Site and App for Relationship
•Optimize Mobile Site and App for Reputation
Optimize Social Media
•Optimize Social Media for Reach
•Optimize Social Media for Relationship
•Optimize Social Media for Reputation
Other Important Elements of DM Channels
•E-mail Marketing
•Web Analytics
•Search Marketing
•Popular Social Media Platforms
•Affiliate Marketing
•Search Engine Optimization
The theory sections mentioned here
will be aided by case studies, exercises
and simulations for practical/experiential learning.
Course Outline
Digital Marketing Associate Level Certification
R4,800